Tuesday, May 31, 2016

What You Need to Know: Small Business Trends 2016

A quarter into the year 2016 offers no contention as to what's hot and what's not in the world of business. With technology upgrading year after year and the rise of smart phones and mobile marketing, there is so much small businesses can do to become the best. Here are some of the top trends:

Connecting with customers
With the advent of the Internet and increased access, connecting with customers has been made easier. Ecommerce, websites, and social media have become one of the most widely used marketing tools. It's easy, fast, and the best portal for a world seeking instant gratification. According to a Forbes article, we live in a Connection Economy, where the most successful companies are those who connect people and build relationships. Facebook, for example, is the largest media company but they don't create content, relying more on the interaction of its members to gain traction and income.

Embracing Millennials
Millennials now represent the largest employee and customer segment of the population and despite their different views about how businesses should be run or how the office should look like, it's a good idea to embrace them and their ideals. Millennials are the future of business as many of them would rather be their own boss than to work for someone else. They can easily adapt to ever-changing technologies and can offer creative insights on how to improve businesses.

Business Intelligence
Since almost everything is done online, people have developed ways to convert all those data into information that entrepreneurs can use to develop and improve their business. Knowing how to use statistics and business intelligence helps you figure out what works and what doesn't to help your business grow.

Hey there, I'm Janique Goff, business advisor and firm believer of eco-friendly business. Subscribe to my blog to learn more about how to go green.