Wednesday, June 15, 2016

The Search for Cruelty-free, eco-friendly Makeup

The beauty industry may have been successful for decades, but there’s an ugly side to it—animal testing. With people demanding eco-friendly and cruelty-free products, many brands have joined the movement for change. Here are some makeup brands that do not practice animal testing, and use natural and vegan ingredients.

e.l.f may be a common drugstore brand, but the company believes that high-quality beauty products do not have to break the bank. They offer cruelty-free makeup, and they even give 50 percent of their sales proceeds for their fur-free tweezers to support PETA’s conscious efforts.

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Affordable Mineral Makeup
This high-quality, budget-friendly brand is PETA certified. They never test on animals, and their products do not have talc, bismuth, and other chemicals that can harm the skin.

Everyday Minerals
Everyday Minerals is a makeup brand that is well-known for its stunning line of shimmers, primers, and concealers. Their handmade products contain essential ingredients that are easily wearable at reasonable prices. Of course, their makeup line is cruelty-free.

BH Cosmetics
This makeup brand is certified cruelty-free by Leaping Bunny. Their beautiful eye makeup, foundation, and lipstick lines are highly-pigmented and affordable.

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NYX Cosmetics
NYX is a big supporter of PETA’s Beauty Without Bunnies program since the year 2010. It remains cruelty free despite being owned by L’Oreal, a makeup company giant which still tests on animals as a requirement to sell their products in China.

Janique Goff is a California-based business development manager and environmentalist who believes in green technologies and supports various eco advocacies. Visit this blog for related articles.